Brand Design Refresh
by Hueso
As part of our collaboration with WhatsApp for their Global Privacy Campaign, @Hueso.co & @1stAve.BA had the privilege of creating the Brand Design Refresh - a launch film that unveiled WhatsApp's new identity to the world.
The main challenge was for the film to strike a balance between feelings and information. So everything came down to language, conveying information and evoking emotions. With a more visually appealing approach like a rainbow-colored voice message.
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