Move Like Mike
by Diego Berakha
Gatorade
TBWA/CHIAT/DAY
As part of its 50th birthday celebration, Gatorade invited us to remaster its classic "Be Like Mike" commercial with Michael Jordan after almost a quarter century. We teamed up with TBWA/ Chiat and our 1st Ave Machine partners, in order to develop a campaign, in which three different spots depict three unique directors' approaches for refreshing the iconic commercial. For "Move Like Mike" we designed a whole set full of different dioramas, featuring various types of mechanical, digital and optical devices (i.e. mechanical loops, basketball zoetrope, 8 bit screens projections).
Credits
EP Lautaro Brunatti - Leticia Christoph Creative Development Laura Gorbatt - Mercedes López Producer Manager Juane Paoletta Line Producer Lucio Fiorentini PA Victoria Pronzato Post Production Coordinator Mechi Serrano AD Fernando Szurman 2nd AD Agustina Holzkan Location Manager Pablo Trigo Art Directors Juan Manuel - Fernanda Castelo DF Juan Maglione Gaffer Sergio Piñeiro DIT Pablo Bernst Focus Puller Benjamin Delgado 2nd AC Eduardo Torre Obeid Video Assistant Carolina Juskoff Key Grip Quique Velez Editor Tota Romero Prop Master Diego Grunstein Prop Master Assist Miguel Ortemberg Stylist Analia Bernabé BTS Tota Romero Music Animal Music
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