1stAve BA – 1st Ave Machine Buenos Aires – creative production company, specialized in mixed media, live-action, and animation. We encourage our creatives and directors to fuse and use all forms of expression. We work closely with brands and agencies to come up with new ways to think and tell their stories.
Lego / Cubes
Was Shot in Ljubljana, Produced in London, and Animated in Buenos Aires.
Remote
Since 2009
Grubhub
Our rigorous pre-vis process and collaborative Buenos Aires team, featuring over 70 artists, made it possible to produce this CG spot entirely remotely during COVID-19 for a client based in New York.
Got Milk!
This Got Milk spot was produced, from initial design to post production, at our in-house stop motion studio, benefitting from our full fabrication workshop.
Motorola
We’re more than a production company, we’re storytelling engineers. With this spot for Motorola, we constructed a rig that allowed us to drop a Phantom camera 40 feet in 3.2 seconds to serve as the backbone of a seamless 60-second spot.
#Big #Scale
#Constructions
#Storytelling Engineers
Lego / Dots
Balancing the complexities of kid actors, visual effects, and choreography, we oversaw the casting, production, and visual effects for this spot in Buenos Aires while keeping a close partnership with our producers in London and clients in Denmark.
Toyota CHR / Hardware & Software
Our Toyota CHR spot, produced out of Buenos Aires, shot in Chile, with post production in Argentina, features full scanned elements and 3D environments to pull off the final effect.
IBM / Cybersecurity Rules
Following the 1stAveMachine “Make It Hard” tradition, we proposed to create these typographical illusions practically instead of with CG. The effect was a real, tangible, visual spot pulled off by our Buenos Aires team.
Gatorade
To remake the classic “Be Like Mike” spot for it’s 20 year anniversary, we used cell animation and motion graphics to transform the original SD footage.
#Rotoscopy #CellAnimation
#Motion Graphics
We
This entire project was pulled off under one roof from live action shoot through post production. We managed a 40 person crew combined with a 40 person post team to create one, singular vision.
#LiveAction #CraneShot #VFX
Sonos
In order to pull off seven unique looks for our Sonos spots, we brought on five different directors, all with different areas of expertise such as stop motion, CG, etc.
Benjamin Moore
To create an American-style suburban neighborhood while shooting in Buenos Aires, for this spot for Benjamin Moore, we built a portion of the homes and expanded them with set extension.
Solar City
SolarCity, a stop motion piece, was brought to life over the course of 10 shoot days on 4 sets that were built in house. With the help of 30 artists on set and 60 artists in post production, this award-winning spot celebrates the renewable energy of Elon Musk’s revolutionary company.
Process:
Design > 3D > Print > Build > Stopmo
Oreo / BA + NY Directors
To foster the strongest collaboration for our creative team on this Oreo spot, we invited our animation directors to set for the live action shoot so that the directors could work together to design the spot's visceral transitions.
