Branding & Campaign
1stAveMachine Buenos Aires
For 1stAve's Buenos Aires office Hueso shifted the way they think and develop brands. They builtt a brand for the directors, the young talents, and all the ones that make it happen. What if 1stAveMachine Buenos Aires was the game you played when you were a kid? or the lyrics to your favorite animé? How about the bumper sticker in your dad's car? The Bubba to your Forrest or the scar in your knee that won't fade away. Yes, it can be silly and sometimes even stupid, but fearless and always hungry for adventures. 1stAveBa is a House of People that live and crave for motion. The Brand is not composed of a Single Emblem, but Many. It's not the logo in a t-shirt or the sign in your window. It's an experience, it's an attitude.
Client 1stAveMachine Partners US Sam Penfield / Serge Patzak Partners ARG Tomi Dieguez - Lautaro Brunatti Executive Assistant Amelie Leblanc Production Company Hueso
Director Gianluca Fallone Executive Producer Santiago Moncalvo Designers Gianluca Fallone - Fiorella Lachimia - Eloy Krioka - Nahuel Bardi Illustrators Nahuel Rollan /-Gianluca Fallone 3D Artist Javier Bianchi Web Design & Development Gianluca Fallone - Mercedes Bugarin Brand New Brand Video: Director Gianluca Fallone Executive Producer Santiago Moncalvo Design & 2D Animation Gianluca Fallone Design & 3D Animation Javier Bianchi Edit Santiago Moncalvo - Gianluca Fallone Music & SFX Bamba
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