Branding & Campaign
by Hueso
1stAveMachine Buenos Aires
For 1stAve's Buenos Aires office Hueso shifted the way they think and develop brands. They builtt a brand for the directors, the young talents, and all the ones that make it happen. What if 1stAveMachine Buenos Aires was the game you played when you were a kid? or the lyrics to your favorite animé? How about the bumper sticker in your dad's car? The Bubba to your Forrest or the scar in your knee that won't fade away. Yes, it can be silly and sometimes even stupid, but fearless and always hungry for adventures. 1stAveBa is a House of People that live and crave for motion. The Brand is not composed of a Single Emblem, but Many. It's not the logo in a t-shirt or the sign in your window. It's an experience, it's an attitude.
Credits
Client 1stAveMachine Partners US Sam Penfield / Serge Patzak Partners ARG Tomi Dieguez - Lautaro Brunatti Executive Assistant Amelie Leblanc Production Company Hueso
Director Gianluca Fallone Executive Producer Santiago Moncalvo Designers Gianluca Fallone - Fiorella Lachimia - Eloy Krioka - Nahuel Bardi Illustrators Nahuel Rollan /-Gianluca Fallone 3D Artist Javier Bianchi Web Design & Development Gianluca Fallone - Mercedes Bugarin Brand New Brand Video: Director Gianluca Fallone Executive Producer Santiago Moncalvo Design & 2D Animation Gianluca Fallone Design & 3D Animation Javier Bianchi Edit Santiago Moncalvo - Gianluca Fallone Music & SFX Bamba
Selected Works
UniversesDADÁ
Mashup ReelMartín Piroyansky
Smart WeekMercado Livre + Samsung
Healthier TomorrowsDexcom
Take Me OutFanDuel
Google Next 2025Google
BlizzardCaptain Morgan
StickersWhatsapp
Ultim8SuperMouth
Member StoriesCredit Karma
Year End ShoppingYoutube
Getting AroundMicrosoft Edge
Mashup ReelElda Broglio
A Lot Goes Into A LittleBurnbrae Farms
All Eyes On YouPinterest
They’re That Grrreat!Frosted Flakes
Dance ClubDesperados
The Way To Be GreatGatorade
Message PrivatelyWhatsApp
PollsWhatsApp
CleanboostCIF
Expand Your UniverseSIEMENS
Understand MoreMSNBC
Get ChippedTuenti
WetlandsFundar
Welcome to MerrellvilleMerrell
StickDOVE
Olympics SkateFacebook
SummerHonda
Super Bowl SquaresRocket Mortgage
More Cream!Tillamook
Astrology 360ºFacebook
Frooti DCFrooti
WoundaBBVA
Take on AnythingFacebook
Birth of Total DesignBrief Festival
BYE BYEBabasónicos
MoodServiceNow
Tech Goes GreenSamsung
Instant ExperienceFacebook
Summer 2021SIZZLE REEL
Spring 2022SIZZLE REEL
Tap InNFL App
Dots IILego
IQMorgan Stanley
FlyMagicSwatch
More Yes!Reese's Puffs
Delivery DanceGrubhub
Dot Your WorldLego
CubesLego
Break FreeToyota
Premium DuoSpotify
EarthLil Dicky
Life of an EngineerBritish Gas
Mercado LibreMercado Libre
How Energy Gets to YouSolar City
CertifiedCovergirl
IbizaSeat
Safety VideoLATAM
New TimesCorreos
Magic BagGrubhub
Zest FestBlue Diamond
The WolfSiames
AudibleAmazon
Cookie PeopleOreo
Back To SchoolTarget
The Right QuestionThe New Yorker
ChurchBank of Forest
Milk Always Beats SpicyGot Milk?
TarracoSeat
Groove Like MikeGatorade
BehaviorsMadrid Inspirational Fest
Brand Visual VoicesCanal+
POTSDanone
LifeStyleHome Depot
De AutorVillavicencio
Crisis AlertsGoogle
Love Your HomeAtma
Get Your Hands DirtyDiscovery
Tuenti DigitalTuenti
Travel & DinnerUber
Shave itShort Film
Tarjeta NaranjaTarjeta Naranja
DiplomaShort Film
ChuteMotorola
FrogAutovía GCBA
PimPresidencia de La Nación
GuaraníesCoca Cola
Benjamin Moore PantsBen Moore
LunchPedidos Ya
Move Like MikeGatorade
SafetyAeromexico
TransformationsSonos
Burger ClanBurger King
AsslandDiesel
BanghóBangho
TakosKFC
Payada Pa'SatánShort Film
The PoolShort Film
Bare/LyShort Film
Gluko & LennonPilot
AlfablockCofler
Moving / Break UpFabogesic
BlocksSonos
Gloomy EyesShort Film
Goodbye Sugar, Hello SplendaSplenda
Historia de GanciaGancia
Uninvited GuestLysol
Luna 3Foreo
OutbackOutback Steakhouse
Los IntocablesFinca Las Moras
AnthemPanera Bread
Loyal MuttBecker
New Player New GameUnder Armour
Para Todas las Mamitas del MundoPaloma del Cerro ft. Miss Bolivia
On DemandVerizon
arteBAarteBA
SixSix
Chef BurgerKFC
Pop Up & Bread BakingPanera Bread
A puertas cerradasFOXlife
Bein ConnectedBein
Stride SourStride Sour
TH SoupTim Hortons
CarameleraArcor
MarthaDallas Pet Alive
LeyendasKFC
CarpoolWaze
El SodelierCinzano
Dunkin' Donuts at homeDunkin' Donuts
Eyes GoEUI
Ladies in LevisLevi's
Today's WaysChevrolet
DevotionKap Bambino
Premium DuoSpotify
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