Message Privately
by Hueso
Our directors Hueso were tapped to design the entire visual system for Whatsapp's new security features, and they knocked it out of the park. Their skills in graphic design, UI, and vision are on full display in this masterpiece.
A mnemonic is a 'device' (image/symbol/glyph) that is used to trigger information. A vessel for an idea, a visual representation of a concept, like the flag of a country.
The Mnemonic was going to be the visual core for the campaign. It needed to be Simple, Flexible, Technical but Human. It had to work static as well as in motion, it needed to be silent, but also be able to have a sound ID. And most important of all, it needed to be own-able.
Our exploration started with a well known symbol for Privacy, the lock. A rectangular shape with an arch on top. From padlocks, combination locks, heavy-duty to interconnected experiments. All of the concepts had to tell our story, "Multiple Layers of Protection". Days and coffees came and went till a Sunday afternoon the idea for our hero Mnemonic was born and placed at the end of our presentation. It was labeled as "I don't know if it will work, but it sure looks cool".. and the rest is history.
Along with the Mnemonic, building from the same set of rules created for it, we developed designs for all of the Privacy Features contained within the main icon. Features such as 2-Step Verification, End-to-End Encrypted Backups, Hidden Online Presence, Block & Report, Disappearing Messages, Leave Groups Silently, End-to-End Encryption and Screenshot Blocking.
Together, with WhatApp's team, we shipped a visual system with an extensive library of static, motion and sound assets. The visual system was used in over 1,400 assets for the first Global Privacy campaign of WhatsApp.
Selected Works
UniversesDADÁ
Mashup ReelMartín Piroyansky
Smart WeekMercado Livre + Samsung
Healthier TomorrowsDexcom
Take Me OutFanDuel
Google Next 2025Google
BlizzardCaptain Morgan
StickersWhatsapp
Ultim8SuperMouth
Member StoriesCredit Karma
Year End ShoppingYoutube
Getting AroundMicrosoft Edge
Mashup ReelElda Broglio
A Lot Goes Into A LittleBurnbrae Farms
All Eyes On YouPinterest
They’re That Grrreat!Frosted Flakes
Dance ClubDesperados
The Way To Be GreatGatorade
PollsWhatsApp
CleanboostCIF
Expand Your UniverseSIEMENS
Understand MoreMSNBC
Get ChippedTuenti
WetlandsFundar
Welcome to MerrellvilleMerrell
StickDOVE
Olympics SkateFacebook
SummerHonda
Super Bowl SquaresRocket Mortgage
More Cream!Tillamook
Astrology 360ºFacebook
Frooti DCFrooti
WoundaBBVA
Take on AnythingFacebook
Birth of Total DesignBrief Festival
BYE BYEBabasónicos
MoodServiceNow
Tech Goes GreenSamsung
Instant ExperienceFacebook
Summer 2021SIZZLE REEL
Spring 2022SIZZLE REEL
Tap InNFL App
Dots IILego
IQMorgan Stanley
FlyMagicSwatch
More Yes!Reese's Puffs
Delivery DanceGrubhub
Dot Your WorldLego
Branding & Campaign1stAveBA
CubesLego
Break FreeToyota
Premium DuoSpotify
EarthLil Dicky
Life of an EngineerBritish Gas
Mercado LibreMercado Libre
How Energy Gets to YouSolar City
CertifiedCovergirl
IbizaSeat
Safety VideoLATAM
New TimesCorreos
Magic BagGrubhub
Zest FestBlue Diamond
The WolfSiames
AudibleAmazon
Cookie PeopleOreo
Back To SchoolTarget
The Right QuestionThe New Yorker
ChurchBank of Forest
Milk Always Beats SpicyGot Milk?
TarracoSeat
Groove Like MikeGatorade
BehaviorsMadrid Inspirational Fest
Brand Visual VoicesCanal+
POTSDanone
LifeStyleHome Depot
De AutorVillavicencio
Crisis AlertsGoogle
Love Your HomeAtma
Get Your Hands DirtyDiscovery
Tuenti DigitalTuenti
Travel & DinnerUber
Shave itShort Film
Tarjeta NaranjaTarjeta Naranja
DiplomaShort Film
ChuteMotorola
FrogAutovía GCBA
PimPresidencia de La Nación
GuaraníesCoca Cola
Benjamin Moore PantsBen Moore
LunchPedidos Ya
Move Like MikeGatorade
SafetyAeromexico
TransformationsSonos
Burger ClanBurger King
AsslandDiesel
BanghóBangho
TakosKFC
Payada Pa'SatánShort Film
The PoolShort Film
Bare/LyShort Film
Gluko & LennonPilot
AlfablockCofler
Moving / Break UpFabogesic
BlocksSonos
Gloomy EyesShort Film
Goodbye Sugar, Hello SplendaSplenda
Historia de GanciaGancia
Uninvited GuestLysol
Luna 3Foreo
OutbackOutback Steakhouse
Los IntocablesFinca Las Moras
AnthemPanera Bread
Loyal MuttBecker
New Player New GameUnder Armour
Para Todas las Mamitas del MundoPaloma del Cerro ft. Miss Bolivia
On DemandVerizon
arteBAarteBA
SixSix
Chef BurgerKFC
Pop Up & Bread BakingPanera Bread
A puertas cerradasFOXlife
Bein ConnectedBein
Stride SourStride Sour
TH SoupTim Hortons
CarameleraArcor
MarthaDallas Pet Alive
LeyendasKFC
CarpoolWaze
El SodelierCinzano
Dunkin' Donuts at homeDunkin' Donuts
Eyes GoEUI
Ladies in LevisLevi's
Today's WaysChevrolet
DevotionKap Bambino
Premium DuoSpotify
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