They’re That Grrreat!

by Daddy's & Alvarez

Frosted Flakes
Leo Burnett

For a whopping seven decades of shouting, "They're Grrreat!" like a cereal-loving parrot on a sugar high, how on Earth does Frosted Flakes go about proving that its taste is still top-tier for a brand new bunch of munchers? Well, Kellogg's and the genius minds at Leo Burnett threw their trust our way to cook up the latest and greatest campaign sensation: "They're That Gr-r-reat!"

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