Anthem / Bread & Baking / Antibiotic Free
by Aaron Duffy & Antonio Balseiro & Bob Partington
Panera Bread
Cramer-Krasselt
Panera Bread's new agency, Cramer-Krasselt of Chicago, has kick started their biggest campaign yet, with a high level of television and social media presence. "Live consciously. Eat deliciously" is the company's new message, which uses organic raw materials and responsibly looks out for both suppliers and customers. For this piece we designed four different narratives, each with its own story. The making of this spot, carried out in Los Angeles, was a very complex and fun process.
Credits
Creative Director Aaron Duffy Directors Aaron Duffy - Antonio Balseiro - Bob Partington EP USA Sam Penfield EP ARG Lautaro Brunatti Producer USA Melinda Nugget Producer ARG Paula Moura Post-Producer Topper Anton Editor Nat Buchik Art Director Diego Berakha - Vicky Lamas CG Animation Andrea Santamaria - Maximiliano Bellmann
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