A Rube Goldberg Experience at MWC

by Diego Berakha


Lenovo wanted to deliver an experience that gives you a glimpse of all their most important developments in an eye-catching and artistic way for their participation in the Mobile World Congress in Barcelona, #MWC19. Partnered with 1stAveMachine, we produced a six-meter tall Rube Goldberg experience, with ten different screens, connected by a chain reaction of outside mechanisms and practical devices. Directed with impeccable detail by Diego Berakha, we managed to work with teams throughout the US, Madrid, Barcelona, and Buenos Aires.


1st.Ave Partner/EP Sam Penfield EP Peter Repplier Producer Marcus Lansdalle EP Leticia Christoph Line Producer Fernando Andres Fasano Production Manager Eva Mariela Lauria Production Assistant Daniela Lavagna - Guadalupe Alba Rodríguez Rey DOP Juan Maglione First Assistant Camera Faustino García Zamora Second Assistant Camera Mariano Cristofani DIT Clausse Esteban Gaffer Sebastian Sarlenga Electrician Celeste Lucia Spano - Luciano Nahuel Gómez - Carlos Carabajal Art Director Marilina Victoria Martignone Assistant Art Director Ailin Cinalli Construction Department Graciana Maria Ger - Julieta Iacono - Julieta Lavalle - Pablo Andres Kondratas - Fernando Llistosella - Julieta Vergottini - Max Canoso Propman Juan Spagnol - Lucas Ignacio Rodriguez 3D Coordinator Damian Bentron 3D Lead Eduardo Escalante 3D Generalista Pablo Brancatella 3D Assistant Leo Torcello 3D Style Sebastián Morales - Carolina Carballo 3D Outsource Wolfpack Compo / Edit Diego Ortega - Luis "Lucho" Masdeu Compo Pablo Herrera - Pablo Jalil - Hernan "Walty" Gonzalez - Lautaro Azcuy Color Grade David Vargas 2D Animation Pablo Kondratas Online Luis "Lucho" Masdeu Creative Department Larisa Barreda - Soledad Torres - Florencia Cammilleri - Belén Guerra.

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