A Rube Goldberg Experience at MWC
by Diego Berakha
Lenovo
Lenovo wanted to deliver an experience that gives you a glimpse of all their most important developments in an eye-catching and artistic way for their participation in the Mobile World Congress in Barcelona, #MWC19. Partnered with 1stAveMachine, we produced a six-meter tall Rube Goldberg experience, with ten different screens, connected by a chain reaction of outside mechanisms and practical devices. Directed with impeccable detail by Diego Berakha, we managed to work with teams throughout the US, Madrid, Barcelona, and Buenos Aires.
Credits
1st.Ave Partner/EP Sam Penfield EP Peter Repplier Producer Marcus Lansdalle EP Leticia Christoph Line Producer Fernando Andres Fasano Production Manager Eva Mariela Lauria Production Assistant Daniela Lavagna - Guadalupe Alba Rodríguez Rey DOP Juan Maglione First Assistant Camera Faustino García Zamora Second Assistant Camera Mariano Cristofani DIT Clausse Esteban Gaffer Sebastian Sarlenga Electrician Celeste Lucia Spano - Luciano Nahuel Gómez - Carlos Carabajal Art Director Marilina Victoria Martignone Assistant Art Director Ailin Cinalli Construction Department Graciana Maria Ger - Julieta Iacono - Julieta Lavalle - Pablo Andres Kondratas - Fernando Llistosella - Julieta Vergottini - Max Canoso Propman Juan Spagnol - Lucas Ignacio Rodriguez 3D Coordinator Damian Bentron 3D Lead Eduardo Escalante 3D Generalista Pablo Brancatella 3D Assistant Leo Torcello 3D Style Sebastián Morales - Carolina Carballo 3D Outsource Wolfpack Compo / Edit Diego Ortega - Luis "Lucho" Masdeu Compo Pablo Herrera - Pablo Jalil - Hernan "Walty" Gonzalez - Lautaro Azcuy Color Grade David Vargas 2D Animation Pablo Kondratas Online Luis "Lucho" Masdeu Creative Department Larisa Barreda - Soledad Torres - Florencia Cammilleri - Belén Guerra.
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BlizzardCaptain Morgan
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Ultim8SuperMouth
Member StoriesCredit Karma
Year End ShoppingYoutube
Getting AroundMicrosoft Edge
Mashup ReelElda Broglio
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All Eyes On YouPinterest
They’re That Grrreat!Frosted Flakes
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The Way To Be GreatGatorade
Message PrivatelyWhatsApp
PollsWhatsApp
CleanboostCIF
Expand Your UniverseSIEMENS
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Get ChippedTuenti
WetlandsFundar
Welcome to MerrellvilleMerrell
StickDOVE
Olympics SkateFacebook
SummerHonda
Super Bowl SquaresRocket Mortgage
More Cream!Tillamook
Astrology 360ºFacebook
Frooti DCFrooti
WoundaBBVA
Take on AnythingFacebook
Birth of Total DesignBrief Festival
BYE BYEBabasónicos
MoodServiceNow
Tech Goes GreenSamsung
Instant ExperienceFacebook
Summer 2021SIZZLE REEL
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Tap InNFL App
Dots IILego
IQMorgan Stanley
FlyMagicSwatch
More Yes!Reese's Puffs
Delivery DanceGrubhub
Dot Your WorldLego
Branding & Campaign1stAveBA
CubesLego
Break FreeToyota
Premium DuoSpotify
EarthLil Dicky
Life of an EngineerBritish Gas
Mercado LibreMercado Libre
How Energy Gets to YouSolar City
CertifiedCovergirl
IbizaSeat
Safety VideoLATAM
New TimesCorreos
Magic BagGrubhub
Zest FestBlue Diamond
The WolfSiames
AudibleAmazon
Cookie PeopleOreo
Back To SchoolTarget
The Right QuestionThe New Yorker
ChurchBank of Forest
Milk Always Beats SpicyGot Milk?
TarracoSeat
Groove Like MikeGatorade
BehaviorsMadrid Inspirational Fest
Brand Visual VoicesCanal+
POTSDanone
LifeStyleHome Depot
De AutorVillavicencio
Crisis AlertsGoogle
Love Your HomeAtma
Get Your Hands DirtyDiscovery
Tuenti DigitalTuenti
Travel & DinnerUber
Shave itShort Film
Tarjeta NaranjaTarjeta Naranja
DiplomaShort Film
ChuteMotorola
FrogAutovía GCBA
PimPresidencia de La Nación
GuaraníesCoca Cola
Benjamin Moore PantsBen Moore
LunchPedidos Ya
Move Like MikeGatorade
SafetyAeromexico
TransformationsSonos
Burger ClanBurger King
AsslandDiesel
BanghóBangho
TakosKFC
Payada Pa'SatánShort Film
The PoolShort Film
Bare/LyShort Film
Gluko & LennonPilot
AlfablockCofler
Moving / Break UpFabogesic
BlocksSonos
Gloomy EyesShort Film
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Historia de GanciaGancia
Uninvited GuestLysol
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Loyal MuttBecker
New Player New GameUnder Armour
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arteBAarteBA
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A puertas cerradasFOXlife
Bein ConnectedBein
Stride SourStride Sour
TH SoupTim Hortons
CarameleraArcor
MarthaDallas Pet Alive
LeyendasKFC
CarpoolWaze
El SodelierCinzano
Dunkin' Donuts at homeDunkin' Donuts
Eyes GoEUI
Ladies in LevisLevi's
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DevotionKap Bambino
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