Martin Piroyansky - Mashup Reel

Papota / Short Film

by Martín Piroyansky

CA7RIEL & Paco Amoroso
Produced by Rebolución

This satirical short film follows Ca7riel and Paco Amoroso in the days after their Tiny Desk performance, portraying artists navigating the pressures of the music industry and the rise of AI. Built through narrative storytelling, the film turns each track of the EP into a chapter, weaving the soundtrack into the visual structure.

CEO Dance

by Martín Piroyansky

Código del Sur
Produced by Pardelion Films

When the CEO stops talking and starts dancing, everything shifts. In Dance CEO Dance for Código del Sur, Martín Piroyansky uses precise camerawork, strong casting, and choreography to turn an office into a stage. Movement drives the story, while color and location shape a clean, controlled visual rhythm.

Summer Essentials / Beach

by Martín Piroyansky

McDonald’s
Agency TBWA España
Produced by Rebolucion

McDonald’s Summer Essentials is a 3-spot campaign directed by Martín Piroyansky, showcasing his ability to craft bold visual worlds and collaborate with globally recognized talents such as Emilia Mernes and Ana Mena. Featuring striking set design and inventive mixed media, the films move seamlessly across locations, driven by a catchy, narrative-led song that shapes the visual storytelling.

Waiting Room

by Martín Piroyansky

Patricia
Agency Ogilvy Uruguay
Produced by Pardelion Films

Ranked #2 by AdForum among the Best Ads in Latam 2024.

Martín Piroyansky turns a simple beer promotion into an existential waiting game. Set in an absurd waiting room and with his signature restraint and deadpan humor, Piroyansky elevates a familiar cultural insight into a sharply observed, darkly funny cinematic moment.

Buda

by Martín Piroyansky

BC Lemonade

Lemonade so identical, it makes you wonder.

Bra

by Martín Piroyansky

Sprite

Things as they are.