Benjamin Moore Pants
by Tomi Dieguez & Bob Partington
Ben Moore
Benjamin Moore is an american classic when it comes to paints. But on this institutional campaign they wanted to break the mold and show the qualities of their products in a unique and contemporary style. That's why the agency The Martin thought of Tomi Dieguez and Bob Partington, both directors of 1st Ave Machine roster, to elevate the "product featuring" genre to a whole new level. Technical complexity and storytelling are already distinctive adjectives for the productions of Tronco and their partners 1st Ave Machine, but in this particular one they certainly established a new standard. We're proud to present the director's cut of these wonderful spots, and be sure to check out the BTS featuring Batman and Robin.
Credits
Directors Bob Partington Tomi Dieguez EP US Braren Garret EP BA Lautaro Brunatti AD Connie Buchanan Production Manager Germán Cortés Line Producer US Jil Hardin Line Producer BA Nico Buris DF Manel Ruiz Art Director Vera Arico Stylist Sol Canievsky Make up / Hair Stylist Joy Blanco Barn Designer Ramiro Starosta Seasons Designer Sodapasta Firing Squad Designer Sodapasta Casting Saigon Storyboard Martin Santos VFX Director Luke Di Rago Line Post Producer Sebastián Sanz Post Production Coordinator Matías Gil Animatic 3D Eugenio Pignataro 3D Lucas Carracedo Composite Toni Agoglitta - Sergio Pickelny - Alejo Evaristo - Santiago Iturmendi - Pablo Ramallo - Ernesto Céspedes - Marcos Montane BTS Natalia Loiacono - Michelle Gualda
Selected Works
UniversesDADÁ
Mashup ReelMartín Piroyansky
Smart WeekMercado Livre + Samsung
Healthier TomorrowsDexcom
Take Me OutFanDuel
Google Next 2025Google
BlizzardCaptain Morgan
StickersWhatsapp
Ultim8SuperMouth
Member StoriesCredit Karma
Year End ShoppingYoutube
Getting AroundMicrosoft Edge
Mashup ReelElda Broglio
A Lot Goes Into A LittleBurnbrae Farms
All Eyes On YouPinterest
They’re That Grrreat!Frosted Flakes
Dance ClubDesperados
The Way To Be GreatGatorade
Message PrivatelyWhatsApp
PollsWhatsApp
CleanboostCIF
Expand Your UniverseSIEMENS
Understand MoreMSNBC
Get ChippedTuenti
WetlandsFundar
Welcome to MerrellvilleMerrell
StickDOVE
Olympics SkateFacebook
SummerHonda
Super Bowl SquaresRocket Mortgage
More Cream!Tillamook
Astrology 360ºFacebook
Frooti DCFrooti
WoundaBBVA
Take on AnythingFacebook
Birth of Total DesignBrief Festival
BYE BYEBabasónicos
MoodServiceNow
Tech Goes GreenSamsung
Instant ExperienceFacebook
Summer 2021SIZZLE REEL
Spring 2022SIZZLE REEL
Tap InNFL App
Dots IILego
IQMorgan Stanley
FlyMagicSwatch
More Yes!Reese's Puffs
Delivery DanceGrubhub
Dot Your WorldLego
Branding & Campaign1stAveBA
CubesLego
Break FreeToyota
Premium DuoSpotify
EarthLil Dicky
Life of an EngineerBritish Gas
Mercado LibreMercado Libre
How Energy Gets to YouSolar City
CertifiedCovergirl
IbizaSeat
Safety VideoLATAM
New TimesCorreos
Magic BagGrubhub
Zest FestBlue Diamond
The WolfSiames
AudibleAmazon
Cookie PeopleOreo
Back To SchoolTarget
The Right QuestionThe New Yorker
ChurchBank of Forest
Milk Always Beats SpicyGot Milk?
TarracoSeat
Groove Like MikeGatorade
BehaviorsMadrid Inspirational Fest
Brand Visual VoicesCanal+
POTSDanone
LifeStyleHome Depot
De AutorVillavicencio
Crisis AlertsGoogle
Love Your HomeAtma
Get Your Hands DirtyDiscovery
Tuenti DigitalTuenti
Travel & DinnerUber
Shave itShort Film
Tarjeta NaranjaTarjeta Naranja
DiplomaShort Film
ChuteMotorola
FrogAutovía GCBA
PimPresidencia de La Nación
GuaraníesCoca Cola
LunchPedidos Ya
Move Like MikeGatorade
SafetyAeromexico
TransformationsSonos
Burger ClanBurger King
AsslandDiesel
BanghóBangho
TakosKFC
Payada Pa'SatánShort Film
The PoolShort Film
Bare/LyShort Film
Gluko & LennonPilot
AlfablockCofler
Moving / Break UpFabogesic
BlocksSonos
Gloomy EyesShort Film
Goodbye Sugar, Hello SplendaSplenda
Historia de GanciaGancia
Uninvited GuestLysol
Luna 3Foreo
OutbackOutback Steakhouse
Los IntocablesFinca Las Moras
AnthemPanera Bread
Loyal MuttBecker
New Player New GameUnder Armour
Para Todas las Mamitas del MundoPaloma del Cerro ft. Miss Bolivia
On DemandVerizon
arteBAarteBA
SixSix
Chef BurgerKFC
Pop Up & Bread BakingPanera Bread
A puertas cerradasFOXlife
Bein ConnectedBein
Stride SourStride Sour
TH SoupTim Hortons
CarameleraArcor
MarthaDallas Pet Alive
LeyendasKFC
CarpoolWaze
El SodelierCinzano
Dunkin' Donuts at homeDunkin' Donuts
Eyes GoEUI
Ladies in LevisLevi's
Today's WaysChevrolet
DevotionKap Bambino
Premium DuoSpotify
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