Benjamin Moore Pants
by Tomi Dieguez & Bob Partington
Benjamin Moore is an american classic when it comes to paints. But on this institutional campaign they wanted to break the mold and show the qualities of their products in a unique and contemporary style. That's why the agency The Martin thought of Tomi Dieguez and Bob Partington, both directors of 1st Ave Machine roster, to elevate the "product featuring" genre to a whole new level. Technical complexity and storytelling are already distinctive adjectives for the productions of Tronco and their partners 1st Ave Machine, but in this particular one they certainly established a new standard. We're proud to present the director's cut of these wonderful spots, and be sure to check out the BTS featuring Batman and Robin.
Directors Bob Partington Tomi Dieguez EP US Braren Garret EP BA Lautaro Brunatti AD Connie Buchanan Production Manager Germán Cortés Line Producer US Jil Hardin Line Producer BA Nico Buris DF Manel Ruiz Art Director Vera Arico Stylist Sol Canievsky Make up / Hair Stylist Joy Blanco Barn Designer Ramiro Starosta Seasons Designer Sodapasta Firing Squad Designer Sodapasta Casting Saigon Storyboard Martin Santos VFX Director Luke Di Rago Line Post Producer Sebastián Sanz Post Production Coordinator Matías Gil Animatic 3D Eugenio Pignataro 3D Lucas Carracedo Composite Toni Agoglitta - Sergio Pickelny - Alejo Evaristo - Santiago Iturmendi - Pablo Ramallo - Ernesto Céspedes - Marcos Montane BTS Natalia Loiacono - Michelle Gualda
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